August 12, 2018
During recent elections in Colombia, entities on all ends of the political spectrum spread misinformation and editorialized to suit varied agendas. The trend was on full display in the sharing patterns of four very partisan media outlets: Elnodo.co, elexpediente.co, oiganoticias.co and voces.com.co. The first three were right-wing biased, while the last was left-wing, specifically anti-Uribista: it had an agenda against the ideas and actions of former president Álvaro Uribe Vélez.
The success of these partisan media outlets in the recent elections is a testament to the increasing polarization among Colombian audiences. Moreover, it also shows how these new online-only media startups are emerging and took a good chunk of the traditional media’s audience and advertising cake.